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17,000+ New Users in 7 Days: How SWEEP Used ActionFi to Drive Real Web3 Adoption

SWEEP partnered with ActionFi to turn token incentives into measurable user acquisition, KYC completion and active product usage.

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New: a $150K SWEEP campaign is live on ActionFi
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New Users

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KYC Verifications

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Daily Active Users

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New X Followers

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Days

Campaign Duration

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K

$SWEEP

First Campaign Reward Pool

01

The Challenge

SWEEP needed more than awareness. It needed real users.

SWEEP is a next-generation Web3 ecosystem bringing entertainment, financial infrastructure and digital value creation into one connected economy.

Powered by the SWEEP token, the ecosystem combines interactive experiences, on-chain mechanisms, integrated payments and tokenized value.

As a brand-new, pre-TGE project, SWEEP was building its community from the ground up.

The challenge was not simply generating impressions or social engagement. SWEEP wanted to bring real users into its ecosystem and move them through meaningful stages of activation.

The objectives were clear:

01

Acquire new users

02

Drive KYC verification

03

Build the SWEEP community

04

Grow social reach

05

Generate active product usage

The goal was adoption, not vanity metrics.

02

The Solution

SWEEP launched a 7-day tester campaign

ActionFi enables Web3 projects to reward users for completing defined actions, rather than simply viewing or clicking marketing content.

SWEEP allocated a 10K $SWEEP reward pool and used ActionFi to create an incentivized journey around the actions that mattered to its growth.

Users discovered the campaign through the Action Model ecosystem and completed campaign tasks through a live browser experience.

The difference? ActionFi could connect incentives to actual user behaviour.

Instead of rewarding attention alone, the campaign was designed to move participants deeper into the SWEEP ecosystem.

03. The Tasks

One campaign. Multiple stages of the funnel.

ActionFi allowed SWEEP to incentivize the behaviours that mattered most to the project.

The campaign combined user acquisition, platform participation and community growth into a single experience.

Campaign Tasks

Points

Sign Up to SWEEP

5,000

Follow SWEEP on X

5,000

Complete KYC verification

5,000

04. How the Campaign Worked

From discovery to real product activity

01

Discover

Users discover the SWEEP campaign through ActionFi.

The incentive is tied to action, creating a direct connection between campaign spend and measurable user behaviour.

ActionFi's underlying system supports task-specific instructions and success criteria, with browser sessions evaluated to determine whether the required outcome was completed.

05. Results

Seven days. 17,000+ new users.

New Users

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New participants were brought into the SWEEP ecosystem.

KYC Verifications

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More than half of acquired users progressed to KYC.

Daily Active Users

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The campaign generated activity beyond initial acquisition.

New X Followers

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Product growth led to community growth.

06. The Funnel

ActionFi didn't stop at acquisition

~56% of acquired users completed KYC

For a growth campaign, getting someone through the door is only the beginning.

SWEEP's ActionFi campaign moved thousands of participants further into the product journey, including 9,500+ KYC completions from 17,000+ new users.

That represents approximately a 56% new-user-to-KYC ratio during the campaign.

ActionFi helped turn acquisition into activation.

07. Product Insight

More Than Growth. Real Product Insight.

ActionFi also puts your product in the hands of real users at scale, helping uncover friction that traditional growth campaigns miss.

Test journeys. Find friction. Gather feedback. Improve conversion.

During the Sweep campaign, users identified a key login issue preventing some users from signing up. The issue was quickly reported to the Sweep team and fixed, improving the onboarding journey while the campaign was still running.

User feedback also gave Sweep direct insight into the product experience and potential areas for improvement.

08. Why It Worked

The incentive was connected to the outcome

Traditional Web3 campaigns often optimize for activity at the top of the funnel:

Views. Clicks. Follows. Quest completions.

ActionFi is designed to go further.

By defining meaningful actions and verifying completion through live browser interaction, projects can build campaigns around actual participation.

For SWEEP, that meant one campaign could contribute to:

User Acquisition

Bring new participants into the ecosystem.

User Verification

Move users through KYC.

Product Activation

Create active users rather than registrations alone.

Community Growth

Expand SWEEP's social audience alongside product adoption.

One campaign. Multiple measurable outcomes.

SWEEP Team

“ActionFi didn't just bring us numbers. They brought us real, verified users.”

“We were genuinely impressed by what ActionFi delivered in just one week. The campaign brought more than 17,000 new users into the SWEEP ecosystem, with over 9,500 completing KYC and 4,000+ becoming daily active users. We also gained over 5,900 new followers on X.

For a brand-new project building its community from the ground up, seeing that level of real engagement in just seven days was incredible. ActionFi didn't just bring us numbers, they brought us real, verified users who actually engaged with SWEEP. We couldn't be happier with the results.”

Instead of rewarding attention alone, the campaign was designed to move participants deeper into the SWEEP ecosystem.

08. Key Takeaway

Web3 growth doesn't have to stop at attention.

In just seven days, SWEEP used ActionFi to generate:

17,000+ new users

9,500+ KYC verifications

4,000+ daily active users

5,900+ new X followers

User Acquisition

Bring new participants into the ecosystem.

User Verification

Move users through KYC.

Product Activation

Create active users rather than registrations alone.

Community Growth

Expand SWEEP's social audience alongside product adoption.

All from a campaign built around getting users to take action.

Real users. Real usage. Real growth.

09. What's Next

SWEEP is back with a $150,000 campaign

After its first campaign, SWEEP returned to ActionFi with a bigger one. Users complete SWEEP tasks, earn points and climb a leaderboard.

16 October to 25 December 2026

10 weeks

$150,000 in $SWEEP

Community Leaderboard

$100,000

Shared by the top 150. The higher you finish, the bigger your share.

Lottery

$30,000

120 winners get $250 each. Every task you complete is one ticket, so the more you do, the better your chance. You don't need to be near the top to win.

Ambassadors and Creators

$20,000

For people who make content or run a community.

Apply to the Ambassador Network

Start earning

Explore Sweep Tasks

What do you want your next 10,000 users to do?

ActionFi lets you build campaigns around the actions that create value for your ecosystem.

Get real users

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