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ActionFi

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SIXR Cricket

29.4K New Users. Up to 15.2K Daily Active Players.

How SIXR Cricket built a community that stays with ActionFi

ActionFi did more than bring SIXR PowerPlay new users. It brought them back every day to play, predict and engage on socials, and built a community that stays.

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Campaign ran 25 August to 25 October 2026 · See the results
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Increase in peak daily active players

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Completed ActionFi tasks

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Predictions placed

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X impressions

01

The Challenge

Most Web3 quest campaigns buy a spike. SIXR needed a community.

Users complete a task, collect a reward and disappear. What is left is a vanity number and nobody coming back.

SIXR Cricket, the team behind the cricket prediction game SIXR PowerPlay, wanted the opposite: new users who play every day and join the community around the brand.

The objectives were clear:

01

Acquire new players

02

Build a daily habit

03

Drive real product usage: predictions and ranked matches

04

Grow the X and Discord community

The goal was a community of daily players, not a one-off spike of sign-ups.

02

The Solution

A 2 months ActionFi campaign with $100K in SIXR tokens

From 25 August 2026 to 25 October 2026, SIXR built a task ladder on ActionFi: onboarding tasks to bring players in, daily tasks to bring them back every day, and achievements for streaks, levels and referrals.

The $100K pool, paid in SIXR tokens, put $75K into a leaderboard for the top 200 players and $25K into a lottery. Partner rewards were distributed after the campaign ended.

$100K

Reward pool, in SIXR tokens

$75K

Leaderboard, top 200 players

$25K

Lottery, in SIXR tokens

Daily tasks kept users coming back every day.

A win-win: players earned rewards for playing, and SIXR got daily players instead of one-time visitors.

03. The Tasks

One task ladder. A reason to come back every day.

SIXR CricketCricket prediction game, SIXR PowerPlay

Create your SIXR account

Sign up for a SIXR PowerPlay account.

Reward10,000 pt

LAM points are instant. Partner rewards are distributed after the campaign has ended, with bigger rewards available through the lottery and leaderboard allocation.

The SIXR campaign as it appears on the Action Model platform, rebuilt for this page: real tasks and points, no usage figures.

Daily tasks

8 tasks players could do every single day

Daily tasks

Points

Daily check-in

1,000

Daily spin

1,000

Make a prediction

1,500

Complete a ranked match

Daily

Share the campaign or referral link

Daily

Comment on the latest SIXR X post

Daily

Publish an X post about @sixr_cricket

Daily

Like the latest @sixr_cricket post

Daily

Onboarding tasks

One-off, to get players started

Task

Points

Create your SIXR account

10,000

Connect your TON wallet

10,000

Join the SIXR Gems Waitlist

7,500

Connect your X account

7,500

Follow SIXR on X

5,000

Achievement tasks

Long-term milestones

Referrals

Get 25, 50 or 100 active referrals.

Streaks

Complete a 7, 30 or 60-day daily streak.

Levels

Reach level 15 or level 30.

Task counts

Complete 10 or 20 tasks.

04. How the Campaign Worked

From first sign-up to a daily habit

01

Join

Players discover SIXR on ActionFi and complete the onboarding tasks.

Every reward is tied to an action that matters to SIXR, from the first sign-up to the daily prediction.

Because ActionFi verifies each completion, the campaign spend goes to players who actually play, not to bots or one-click farmers.

05. Results

Two months. 29.4K new users.

New users

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From 67.2K to 96.7K registered users.

User base growth

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In two months.

Registered users

Total registered players at each point of the campaign. Hover a point for the detail.

60K70K80K90K100K0.0K25 Aug0.0K1 Sep0K1 Oct0.0K25 Oct

06. Retention

Players who kept coming back

Daily active players

Changes are measured against the 1,468 daily active players SIXR had before the campaign.

6.6K people were still playing every day a week after the rewards ended.

Before the campaign, SIXR PowerPlay had 1,468 daily active players. During October the average was 8.9K, and on 6 October it peaked at 15.2K.

The number that matters most came after the campaign: with the rewards over, 6.6K players a day were still playing, 350% more than before.

ActionFi turned a reward campaign into a daily habit.

07. Product Usage

Players did not just sign up. They played.

Predictions placed

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On 227 live cricket matches during the campaign.

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live matches

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predictions per match

Coins wagered

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In-app coins placed on predictions.

X accounts connected

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Linked to SIXR PowerPlay.

Discord accounts connected

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Linked to SIXR PowerPlay.

Instead of people who do a quest and leave, SIXR gained a community that came from ActionFi.

08. Community Growth

The community grew with the product

New X followers

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For @SIXR_cricket.

+642% vs the previous 62 days

X impressions

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Across the campaign.

+286% vs the previous 62 days

Engagement rate

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Peak engagement rate on X during the campaign.

From the community

What people posted on X while the SIXR campaign was live.

09. Key Takeaway

Pay for actions. Get a community.

With ActionFi you define the actions that matter, verify each one and reward only what happens. For SIXR, one campaign delivered:

01 Real users

29.4K new users, growing the user base by 43.8%.

02 A daily habit

Daily active players up 935% at the peak.

03 Real product usage

402.8K predictions and 159M in-app coins wagered.

04 A community that stays

6.6K daily players a week after the campaign ended, plus 8.5K new followers on X.

Real users. Daily players. A real community.

Sources: SIXR PowerPlay platform data and X analytics for @SIXR_cricket. Report by SIXR Cricket. Dates in GMT+6.

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