POWERED BY ACTION MODEL

ActionFi

vs

14 Days.
500,000+ Organic Impressions.
A Campaign Built Around Product Use.

NeoSoul partnered with ActionFi to connect social discovery with AI agent creation and verified community participation.

Get real users

Book a Partner Call

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Organic impressions

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X follow task participants

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Discord join + verification participants

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9
Days

Campaign duration

£5,000 worth of NeoSoul tokens

100 winners

01

The Challenge

NeoSoul wanted attention to lead somewhere.

The campaign had three goals: increase visibility on X, encourage users to create AI agents, and bring participants into an active Discord community.

The challenge was to connect discovery, product use, and community participation in one campaign.

The objectives were clear:

01

Awareness

Build visibility and engagement on X.

02

Product use

Encourage users to create their first AI agent.

03

Community

Bring participants into Discord and encourage verification.

The goal was to connect awareness with meaningful action.

02

The Solution

A 14-day test campaign built around real actions.

NeoSoul allocated £5,000 worth of tokens to an ActionFi test campaign with 100 winners. Participants were invited to follow NeoSoul on X, join and verify in Discord, and create their first AI agent on EvoEvo.

Community-led tutorials, walkthroughs, promotional posts, and campaign updates supported discovery and helped explain how to take part.

One campaign connected social activity, product exploration, and community participation.

03. The Tasks

Three tasks. Three campaign goals.

Each task connected participation to a specific objective: discovery, first product use, or community involvement.

04. How the Campaign Worked

From discovering NeoSoul to taking part.

01

Discover

Participants encountered the campaign through Action Model and community-led content.

02

Complete

03

Verify

04

Reward

01

Discover

Participants encountered the campaign through Action Model and community-led content.

02

Complete

03

Verify

04

Reward

The incentive is tied to action, creating a direct connection between campaign spend and measurable user behaviour.

ActionFi's underlying system supports task-specific instructions and success criteria, with browser sessions evaluated to determine whether the required outcome was completed.

05. Results

Two weeks of exposure and participation.

Organic impressions

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Reported organic exposure across Action Model and community-led campaign content.

X follow task participants

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People reported as completing the NeoSoul follow task.

Discord join + verification participants

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People reported as joining the community and completing verification.

Social exposure

Action Model organic impressions

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Action Model community impressions

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06. The User Journey

Product use gave people a reason to join the conversation.

01

Discover NeoSoul

02

Create an AI agent

03

Join the community conversation

The report observed that users who created AI agents often went on to join NeoSoul’s Discord and ask questions about building their agents.

This suggests that a practical product task can create a natural reason to participate in the community.

07. Community in Action

The community helped explain the product.

Creators and community members shared tutorials, walkthroughs, promotional posts, and campaign updates. Their content introduced NeoSoul to new audiences and showed participants how to get involved.

Tutorials

Showing users how to create their first agent.

Campaign walkthroughs

Explaining the tasks and how to participate.

Community updates

Keeping the campaign visible on social channels.

08. Why It Worked

Each action served a campaign goal.

Discovery had a purpose.

Social content introduced the campaign and explained how to participate.

The product was part of the task list.

Creating an AI agent gave participants a practical reason to explore NeoSoul.

Community participation supported the experience.

Discord provided a place to ask questions and discuss agent building.

ActionFi connected incentives with actions across awareness, product use, and community participation.

09. Key Takeaway

Give users an action worth taking.

NeoSoul’s test campaign combined 500,000+ organic impressions with thousands of reported social and community task completions, while making first-time AI agent creation part of the campaign experience.

Connect discovery to product use—and give users a reason to participate.

What action do you want your next 10,000 users to take?

Build an ActionFi campaign around the actions that create value for your product and community.

Get real users

Book a Partner Call